about heather (that’s me).
After spending almost 20 years deep in the agency world of marketing and brand strategy, what fuels me isn't ticking off campaign tasks — it's the satisfaction of uncovering the hidden gems beneath a marketing challenge's surface.
My approach is always rooted in an understanding of your brand's essence and your target audience's desires. Combined with my expertise and that of carefully chosen partners from my extensive network, we unearth those precious nuggets of inspiration that ignite creativity and pave the way for remarkable results.
Whether it's decoding your audience's deepest desires or concocting out-of-the-box strategies, I’m grateful for the chance to help your business thrive.
TRANSLATING IS MY SUPERPOWER
I’ve heard I have a knack for taking what a client might be struggling to explain and rephrasing it into simpler terms. This is fueled by a voracious curiosity. I ask questions to get to the heart of the matter, uncovering what isn’t being said—and reframing it for more powerful insights.
ONE SIZE DOES NOT
FIT ALL
I understand the realities of our marketing world. Clients may need a long-haul partner, or they may need someone to swoop in and save the day. Budgets change. Timelines shift. I’m calm under pressure and comfortable making all the pivots.
CLIENT-CREATIVE
UNIFIER
I advocate for the client side and creative side alike. But the real win is when I’ve helped it to feel like there are no “sides”. I work hard and I am personally invested in delivering smart work that is on-time, on-budget, and on-brand.
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• Brand champion. Embarked on brand evolution efforts, conducting discovery with internal and external stakeholders, optimizing customer personas and messaging to increase awareness and preference for OBM and IKE Smart City
• People leader. Started monthly cross-departmental meetings to encourage collaboration, improve efficiencies, and tear down silos. Partnered with Dir of Marketing Ops and Assoc Creative Director to optimize Marketing team structure and processes for a more productive and motivated team
• Social strategist. Hired company’s first Social Media Manager. Oversaw strategy, execution, and performance evaluation
• Sales ignitor. Identified new opportunities and pioneered new tools and processes to supercharge biz dev and sales efforts
• Creative activator. Supported various sales and biz dev tactics for OBM and IKE, including trade show presence, video development, RFP responses, sales presentations, community partnerships and company websites -
• Client advocate. Advised and partnered with cross-functional team on creative strategy, paid media planning, and campaign execution
• Key clients: Travel Nevada, OneColumbus, Donate Life Ohio, National Veterans Memorial and Museum, COSI -
• Problem translator. Excelled at project intake, ensured full understanding of our client’s challenge. Developed thoughtful and detailed project scopes, budget, timelines, and creative briefs, for quick-turn or multi-year initiatives
• Strategy advocate. Guided qualitative discovery efforts, provided support and input on brand strategy projects
• Relationship guru. Worked alongside VP of Client Services on organic growth business planning, client relationship maintenance, critical client conversations and personnel management
• Key clients: Nationwide Financial, Nationwide Insurance, Cardinal Health, DHL, Ohio Restaurant Association, OhioHealth, Columbus Regional Airport Authority, LexisNexis -
• Team motivator. Achieved increased levels of responsibility, ultimately leading a highly productive client services team of 15 dedicated to Bed Bath & Beyond
• Multi-tasking pro. In partnership with Creative Director, developed monthly circulars, seasonal catalogs, weekly emails, and various corporate initiatives requiring full-service support including creative strategy, product photography and nationwide print production and distribution
• Award recipient. Top 10 Employee in 2013, 2014 and 2016. Employee of the Year in 2014 -
• Key clients: Seven Wendy’s markets, Columbus Zoo and Aquarium, Zoombezi Bay and Safari Golf Club